SWAG Golf ‘Plays It As It Lies’ in partnership announcement with LIV Golf’s 4Aces GC

NEW YORK – 4Aces GC of the LIV Golf League has announced a partnership with SWAG Golf for the 2026 season, bringing one of golf’s most distinctive, culture-driven brands into the League’s team ecosystem. Widely recognized for its bold aesthetic and irreverent, modern take on the game, SWAG Golf has built a loyal following by reshaping how golf is seen, shared, and experienced. As part of the collaboration, 4Aces will use SWAG’s signature headcovers and accessories in competition throughout the season, uniting performance, personality, and contemporary golf culture on a global stage.

Separately, yesterday SWAG Golf released a short-form video acknowledging the partnership in its trademark tongue-in-cheek style. The content aligns with SWAG’s established brand voice and was shared organically across digital platforms, generating early attention around the collaboration.

Captained by two-time major champion Dustin Johnson alongside Thomas Pieters and Thomas Detry, the 4Aces will kick off the 2026 LIV Golf season February 4-7 at Riyadh Golf Club in Riyadh, Saudi Arabia. Their new partnership with SWAG Golf reflects a shared identity built around confidence, individuality, and redefining what modern professional golf looks like.

“SWAG understands modern golf culture,” said Johnson, Captain of 4Aces. “As they clearly demonstrated yesterday, they bring personality to the game which is met with premium design and confidence in everything they do. That aligns with how the 4Aces compete and how LIV Golf is evolving the game on a global stage.”

The partnership positions SWAG Golf at the intersection of elite competition and lifestyle culture, aligning with LIV Golf’s global platform and the 4Aces’ reputation for performance-driven excellence with modern edge. Throughout the 2026 season, fans will see custom SWAG designs integrated into tournament play, combining high-performance golf with a style that feels current, confident, and authentic.

“We’re beyond excited to be on the bags of the 4Aces,” said Nick Venson, Founder and CEO of SWAG Golf. “We got a curveball on Monday, but this is what our brand is about - having fun with whatever the game throws at you. Dustin Johnson, Thomas Pieters and Thomas Detry were all fans of SWAG before we became partners for that very reason. I think it’s obvious today that they’ve completely embraced our style and ‘Don’t Give a Putt’ attitude. We’re so excited for fans to see all the great headcovers they’ll be repping this season.”

Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For the full 2026 schedule and musical lineup, visit LIVGolf.com/schedule.