LIV Golf Announces Star Studded Lineup for Three-Night Concert Series at Inaugural Tournament in London

Written by LIV Golf

London and West Palm Beach (June 6, 2022) – LIV Golf today announced a three-night concert series at the inaugural LIV Golf Invitational London featuring a lineup of renowned artists and GRAMMY nominees including European stars James Bay, Melanie C (DJ Set), Jessie J, Craig David, James Morrison and John Newman. LIV Golf will bring the concept of

Après Golf
to the course, where the “post-round scene” will feature a nightly free concert, DJs, and open admission to the lively Birdie Shack hospitality experience.

  • Thursday, June 9 - James Morrison, James Bay

  • Friday, June 10 - Craig David, John Newman

  • Saturday, June 11 Melanie C (DJ Set), Jessie J

“We are proud to provide fans with an opportunity to experience both the greatness of golf and an exciting lineup of artists that will supercharge the spirit and environment of our tournament,” said Kerry Taylor, Chief Marketing Officer at LIV Golf. “The atmosphere in London will be exciting and memorable as we celebrate our inaugural event and bring together new and existing fans, players, artists, and the community, all through the game of golf.” 

Gates will open at 11 a.m. all three days of tournament play in advance of the 2 p.m. shotgun start, so guests can enjoy and take part in all of the interactive activities onsite. As part of the shotgun start, fans will enjoy an air show featuring The Blades aerobatic team and warbirds, while London black cabs will transport the field of 48 players to their respective starting holes.

Grounds passes will allow fans to walk the course, view the tournament from select viewing platforms and grant entry to the massive Fan Village. This immersive area will celebrate the spirit of London with Covent Garden-style street performers and a food and drink festival atmosphere inspired by the best of Borough Market. A specially designed Kids Zone will also engage youth with children’s entertainers, face painting, soft play equipment for climbing, ‘crazy golf’ putting challenges, and educational activations based on STEM lessons.

Also in the Fan Village, LIV Golf’s Performance Centre will feature professional coaches who will offer tips as guests test their skills on swing simulators and a Zen Green Stage® with PuttView surface, recreating the challenging slopes and expert shots completed by their favorite pros at the world’s most iconic courses. Meanwhile, gamers can deploy in the Metaverse Tent, where Esports and virtual reality exhibits will take fans inside the game through friendly competition. LIV Golf will also present an Eco Village where all items will have a sustainable life cycle, including a hydration area, mobile recycling unit, eco retail store, power bikes, and recycled furniture.

The

Après Golf
concert schedule is as follows:

Thursday, June 9

James Morrison (8:00pm): James Morrison is an English singer, songwriter and guitarist. In 2006, his debut single “You Give Me Something” became a worldwide hit. His debut album, “Undiscover” (2006), debuted at the top of the UK Albums Chart. In 2007, Morrison won the Brit Award for Best British Male. 

James Bay (9:15pm): Former Brit Winner James Bay is a singular modern talent; a classic singer-songwriter and an incredible guitar player. A true soul singer, chasing “that goose bumps moment” by channeling artists such as Bruce Springsteen and Eric Clapton, his music is intensely personal and has won him large audiences worldwide.

Friday, June 10

John Newman (8:00pm):  U.K.-born soul artist John Newman had his Otis Redding-inspired tone brought to the fore on the two 2012 singles that effectively introduced the London drum’n’bass act Rudimental to the mainstream. Released 2012, “Feel the Love” reached the number one spot in the U.K. In 2015, Newman went to the top of the U.K. pop chart -- and the Top 20 of the U.S. Hot 100 -- as the featured vocalist on Calvin Harris' "Blame".

Craig David (9:15pm): He is one of Britain’s most successful male solo artists of the millennium, with 23 U.K. top 40 singles, including two No. 1s (“Fill Me In” and “7 Days”), and a pair of No. 1 albums. In the U.S., David has twice cracked the Top 40 on the Billboard 200 and he has landed three songs on the Hot 100 chart, including a career-best No. 10 with “7 Days”. His trophy cabinet includes three Ivor Novello Awards and a brace of MTV Europe Music Awards. 

Saturday, June 11

Melanie C (DJ Set), 8:00pm: DJ | Melanie C - The Official Site

Jessie J (9:15pm):English singer and songwriter Jessie J combines deep, soulful vocals, a sharp pop sense, and a down-to-earth manner that recalls Beyonce, Gwen Stefani, and P!nk. She issued a trio of U.K. Top Five albums -- Who You Are, Alive, and Sweet Talker -- in the early 2010s, while also recording chart-topping singles "Price Tag," "Domino," "Bang Bang," and her cover of "Bridge Over Troubled Water."

General Admission tickets, which grant entry the concerts, are available at tickets.livgolf.com.

About LIV Golf Investments 

LIV Golf Investments is a newly formed company, with group companies in the USA and UK. Its purpose is to holistically improve the health of professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.  

LIV Golf Media Contacts:

Jane MacNeille

Allen Barrett

media@livgolf.com

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