BEDMINSTER, New JerseyLIV Golf today announced support for local community-based organizations in Somerset County, New Jersey, and the surrounding regions for this week’s LIV Golf Invitational Bedminster, the third tournament of the season. This is the third consecutive LIV Golf charitable giving commitment made through its LIV to Give platform, announced in June pledging $100 million overall to support programs centered on education, environmental sustainability, golf development, and the well-being of communities now and in the future.

“We are proud to continue our support of non-profit organizations in our tournament host communities,” said Atul Khosla, President and Chief Operating Officer of LIV Golf. “Partnering with local charities and community leaders is a key part of LIV Golf’s mission to make sustainable investments in the regions we play in, all while growing the game of golf.”

Two charitable recipients announced this week are Adaptive Golfers and the Val Skinner Foundation, organizations committed to protecting our future through health and wellness education, youth development, and establishing equal playing fields.

Adaptive Golfers supports the needs of athletes with physical, cognitive, sensory, health, and age-related challenges who play the game of golf. The non-profit uses online and in-person resource clinics and training programs to make the therapeutic and rehabilitative benefits of playing golf more accessible to golfers of all abilities. LIV Golf’s donation will support the purchase of an accessible RV that will travel the country and function as a mobile intake office for clinics, presentations and an adaptive-fitting station. Additional funding will help develop an adaptive-athlete education curriculum which will be integrated into existing professional golf instruction and the health and rehabilitative industries. Adaptive Golfers anticipates this curriculum will educate more than 250 students by the fall of 2022, delivering life-changing golf clinics that allow more adaptive players to participate in the game of golf.

“LIV Golf’s recognition of the needs of adaptive athletes helps us reach and empower more individuals to connect with the game of golf, thereby improving the quality of their lives – mind, body and soul,” said Gianna Rojas, CEO and Founder of Adaptive Golfers. “We are extremely grateful for their support and are excited to work together to provide life-changing opportunities for our athletes.”

The Val Skinner Foundation is dedicated to eradicating breast cancer as a life-threatening disease. The Foundation focuses on early detection and STEM education programs on cancer genetics for a younger generation, which are imperative to its mission. In partnership with Discovery Education and cancer experts from around the country, the Foundation developed, a platform that has educated over 5.5 million students nationwide.

“We are pleased to have been selected as a recipient of LIV to Give’s support which will help us advance our mission in the fight against breast cancer through education and special programs,” said Val Skinner, a former LPGA Tour Professional and Founder of the Val Skinner Foundation and LIFE LPGA Pros in the Fight to Eradicate Breast Cancer. “The funding will expand outreach to high school STEM students through, which offers a full curriculum on cancer genetics and career exploration for the next generation of scientists. We owe it to every woman who has lost their battle to stay the course, and this meaningful donation represents our shared commitment to a better future.”

Each beneficiary organization will work alongside LIV Golf to deliver value to local communities in New Jersey and extend throughout the region. For more information on the Val Skinner Foundation, visit To learn more about Adaptive Golfers, visit

This week, as part of LIV to Give’s commitment to developing the next generation of leaders through golf, LIV Golf hosted dozens of youth ages six to 14 from the Greater Somerset County YMCA in New Jersey for a special golf clinic in lead up to the LIV Golf Invitational Bedminster. Commissioner and CEO Greg Norman, along with LIV Golf players, worked with the youth on putting drills and spoke about the positive impact of sports, competition and teamwork.

At each LIV Golf tournament, free admission is granted for young people ages 15 and under. In addition, LIV Golf provides discounts for college and university students, teachers, medical professionals and first responders. Active-duty military and veteran service members are also granted complimentary grounds passes for themselves and a guest, as well as discounts for hospitality and experience packages. For more information, visit

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

LIV Golf Investments is a newly formed company, with group companies in the USA and UK. Its purpose is to holistically improve the health of professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.  

LIV Golf Media Contacts: 
Jane MacNeille 
Allen Barrett 

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