LIV Golf Announces Franchise and Player Relations Leadership Team with Additions of Sport Industry Veterans Matt Goodman and Laurence Miller

Written by LIV Golf

West Palm Beach and New York (May 19, 2022) – LIV Golf announced today that it has appointed two sport industry veterans in Matt Goodman as President of Franchises and Laurence Miller as Vice President, Head of Franchise Operations. The addition of Goodman and Miller strengthens LIV Golf’s player relations team that is establishing the franchise model launching this summer as part of the LIV Golf Invitational Series.

As President of Franchises, Goodman will lead strategy and operations for LIV Golf’s 12 teams, including developing league and team policies, revenue, branding, and innovation throughout the business. Goodman previously served as COO/CCO at NYCFC, overseeing all commercial functions including corporate partnerships, ticket sales, premium seating, consumer and brand marketing, business intelligence and analytics, as well as youth programs. Over the course of his career, Goodman has held key roles with the NBA, Cleveland Browns, Madison Square Garden Company, and Mandalay Sports and Entertainment.

“LIV Golf is at the forefront of opportunity and innovation in the sport and I look forward to leading a team that reimagines how players and fans consume and participate in this game we all love,” said Goodman.

Miller joins LIV Golf from Manchester United, where he served as the Director of Revenue Strategy, responsible for leading the club’s Sponsorship Strategy and Operations divisions. Miller developed a global, regional and product segmentation sponsorship strategy that contributed to significant commercial growth, including the signing of new global and principal agreements. Prior to joining Manchester United, Miller specialized in capital markets as a Manager at Accenture, a global leader in consulting and information technology services.

“This team is passionate about establishing a creative concept where our players and franchises drive deeper fan engagement and inspire more people to play this great game, and I’m thrilled to be part of it,” said Miller.

Goodman will be based in the New York office and Miller in the London office. Both have already transitioned into their new roles and will report into Atul Khosla, Chief Operating Officer.

“Both Matt and Laurence bring a wealth of experience building global sports brands, so we are thrilled to have them help us establish and grow our franchises from the ground up,” said Khosla. “These hires enhance our diverse group of industry leaders, and they will be instrumental in helping us push new boundaries in golf that will grow the game in new and exciting ways.”

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission is centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential. 

About LIV Golf Investments 

LIV Golf Investments is a newly formed company, with group companies in the USA and UK, with Asian offices to follow. Its remit is to holistically improve the health of professional golf on a truly global scale and support existing stakeholders to help unlock the sport's untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world's largest sovereign wealth funds with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.

Media contact:
Jane MacNeille, LIV Golf Investments

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