LIV Golf appoints new wave of Regional Managing Directors and commercial leaders to drive worldwide growth

Strategic hires strengthen local event market delivery, connection, and regional impact across 14 events in 10 countries and five continents for the 2026 season 

NEW YORK - LIV Golf, the global golf league blending world-class competition with entertainment and culture to grow the game worldwide, today announced the appointment of a new team of Regional Managing Directors and Regional Commercial Leads, reinforcing its long-term commitment to operating as the world’s golf league with strong local delivery, as it continues to expand its presence across key markets worldwide.

As LIV Golf continues to expand its international footprint in 2026, with a global calendar spanning 14 events across 10 countries and five continents, these senior appointments are designed to strengthen on-the-ground leadership and local presence in key markets.

Embedded across eight countries and territories, LIV Golf’s Regional Managing Directors will drive meaningful corporate, community and commercial impact. They will be responsible for growing local event partnerships, increasing fan engagement, and building strong relationships with government partners, community organizations, and golf federations.

The roles also oversee all aspects of regional event delivery, from commercial growth and local partnerships to event operations and fan experience and market-specific marketing strategies, ensuring LIV Golf’s global vision is delivered with genuine local market relevance. The appointments form a key pillar of the League’s business transformation strategy, expanding the organisation led by Chris Heck, LIV Golf President of Business Operations, with a new network of commercially focused regional leaders.

The new Regional Managing Directors will be responsible for leading LIV Golf’s presence in- market, working closely with teams, venues, partners and local stakeholders to deliver world-class events and ensure long-term market development.

Regional Managing Directors appointed are:

· Chris Bentley, Regional Managing Director, South Africa

· Federico Valdez, Regional Managing Director, Mexico

· Ben Slack, Regional Managing Director, Australia

· Faisal Al-Jedea, Regional Managing Director, Saudi Arabia

· Martin Kim, Regional Managing Director, Korea, in addition to serving as Team General Manager of Korean Golf Club

LIV Golf has also strengthened its commercial leadership with new roles focused on unlocking sustainable growth, deepening partner relationships and aligning global commercial strategy with local market opportunity.

Regional Commercial Leads appointed are:

· Daniel Andree, Vice President, Regional Commercial, North America

· Seb Salter, Vice President, Global Commercial, EMEA

· Chris Beadle, Vice President, Global Commercial, APAC

Chris Heck, President of Business Operations for LIV Golf, said “As a growing global league, our next step is to operate with a more focused local mindset, and strengthen how we deliver events, build partnerships and connect with fans in every market. That means having trusted leaders on the ground who can develop deep local relationships, and build teams that are empowered to grow the business in ways that genuinely resonate with fans, partners and communities. The strength of the connection between local fans and region-based teams has been clear, and we’re now applying that same locally focused mindset to our business operations and event delivery across all 14 events worldwide.” 

The 2026 LIV Golf roster reflects the international nature of the League’s schedule, with players from 20 countries competing across the season. That footprint is matched by partnerships with leading global brands, including HSBC, Rolex, ROSHN, Riyadh Air, Salesforce, Qualcomm, and equipment partners Callaway, PING, New Era, and Under Armour. LIV Golf’s 14-event calendar is broadcast around the world, reaching nearly a billion households across over 200 countries and territories, with coverage spanning FOX Sports (USA), TNT Sports (UK and Ireland), Sky Sport (Germany), TV Azteca (Mexico), Seven Network (Australia), Movistar (Spain), and Viaplay (Nordics), further showcasing the League’s growing global reach. 

The expanded regional leadership structure supports LIV Golf’s broader mission to expand the game through innovation, team-based competition and a fan-first experience, while ensuring each event is shaped by local insight and delivered to the highest global standards. 

The 2026 LIV Golf season begins on February 4-7 at ROSHN Group LIV Golf Riyadh, followed by LIV Golf Adelaide from February 12-15, marking the next phase of the league’s global growth and continued evolution as the world’s golf league. For more information, visit LIVGolf.com.