LONDON and WEST PALM BEACH, Fla. – LIV Golf is committed to making a positive impact on and off the course. In its first official season, the league has begun carrying out that mission on a global scale.
LIV Golf has announced a three-year community impact partnership with Fútbol Más to establish programming that promotes youth development and wellbeing through sports. The partnership is aligned with LIV Golf’s impact and sustainability initiatives that positively affect young lives and communities around the world including Mexico, site of the league’s launch event.
Fútbol Más is an award-winning, global non-governmental organization (NGO) that operates in countries throughout Latin America, Europe, Africa, and the Caribbean. For more than 15 years, the organization has delivered sport programming that enhances youth wellbeing, builds meaningful bonds, and develops fundamental values in children living in communities of social vulnerability.
At LIV Golf Mayakoba, players Abraham Ancer, Joaquin Niemann and Carlos Ortiz joined with leaders from Fútbol Más at El Camaleón Golf Course to celebrate the partnership which will begin serving thousands of community members in Cancun and Playa del Carmen. The partnership will launch two programs, the “Neighbourhood Program” and the “My Journey Program,” to empower youth, establish safe spaces for play, and develop necessary skills for teens and young adults preparing for employment.
“As LIV Golf launches its first full season, our league and teams are committed to affecting positive change through our impact and sustainability programs,” said Greg Norman, LIV Golf CEO and Commissioner. “We are excited to work with an experienced and mission-aligned charitable partner in Fútbol Más to demonstrate how golf can help youth all around the world build critical skills and relationships as the future leaders of their communities.”
Throughout the tournament at LIV Golf Mayakoba, LIV Golf and Fútbol Más hosted young leaders from Mexican communities to coach, lead, and engage fans in golf and sports-focused educational activities within the Fan Village Impact Zone. They also led informational sessions about local community programming and encouraged fan pledges to promote respect, joy, responsibility, creativity and teamwork with children.
“We are very excited about the partnership with LIV Golf, which represents an opportunity to extend the impact of sport for youth development. Through our creative programming and 15+ years of experience working with communities worldwide, we’re eager to improve the lives of children and increase the positive impact of this beautiful sport.” said Ignacio Gomez, Executive Director at Fútbol Más. “This tournament is just the start of our long-term collaboration with LIV Golf to help kids and young adults develop life skills that will maximize their potential.”
Throughout the year, LIV Golf will continue to develop and carry out impact efforts in tournament host communities through the league, its teams, players and charitable partners.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
About Fútbol Más
Fútbol Más work across Mexico, and globally, to engage communities in need, using sporting spaces to carry out interventions aimed at promoting community cohesion. Young people participate in sport for development programs whilst community members are trained as leaders. Fútbol Más deliver a variety of education and employability themed programs for young people from disadvantaged backgrounds. Delivery takes place both in schools and the wider community and the objective is for participants to have access to long term development programs that will enhance their life chances.
About LIV Golf Investments
LIV Golf Investments is a newly formed company, with group companies in the USA and UK, and with Asian offices to follow. Its purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.
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