LIV Golf named among Most Innovative Leagues at 2025 Front Office Sports Honors

LIV Golf has been named one of the winners of the Most Innovative Leagues award at the inaugural 2025 Front Office Sports Honors, presented in partnership with Sports Innovation Lab. This prestigious recognition highlights LIV Golf’s trailblazing efforts to redefine professional golf through entertainment-driven tournaments, innovative competition formats, and groundbreaking digital fan engagement.

As the first truly global golf league, LIV Golf produces 14 high-energy events across nine countries, with plans to expand to 10 countries across five continents in 2026. Since its 2022 debut, the league has reached over 875 million households across 200+ international territories, delivering a boundary-pushing fan experience akin to Formula 1.

LIV Golf’s signature shotgun starts, on-course music, and vibrant Party Holes create a festive atmosphere, while simultaneous Individual and Team Championships heighten competition and drama. The league’s innovative digital touchpoints, including the award-winning Any Shot, Any Time app with AI-driven graphics across 18 livestreams and The Duels YouTube series—garnering 2.5 million views for its debut episode—have broadened golf’s appeal to new global audiences.

This year, LIV Golf achieved remarkable milestones, including setting attendance records with over 60,000 fans at its Indianapolis event and more than 100,000 in Adelaide, its global benchmark. The league welcomed world-class musical acts like Imagine Dragons, Swedish House Mafia, Kygo, and Jason Derulo, elevating its at-tournament concerts into must-see spectacles.

LIV Golf also forged global partnerships with brands like HSBC, Salesforce, ROSHN, Riyadh Air, and Fever, further amplifying its reach and impact.A pioneer in sustainability, LIV Golf became the first golf organization to achieve the International Standard for Sustainable Event Delivery, joining the ranks of the Olympics, Liverpool FC, and Formula 1.

Its award-winning LIV Line broadcasts, featuring live action from every hole and cutting-edge drone technology, continue to set new standards for sports innovation.

With nine of its 14 events for 2026 already announced, LIV Golf is poised to further shape the future of golf as a high-performance, team-powered, and fan-centric global entertainment platform.