LIV Golf UK continues to champion Youth Impact, Sustainability & Enhanced Fan Experiences

LIV Golf UK Presented by JCB served as a key example of the impact of LIV For Good, the League’s global impact and sustainability strategy designed to drive meaningful, measurable change across three interconnected pillars: Game, Community, and Planet. To date, LIV Golf has impacted over one million youth lives through golf initiatives and educational programming around golf values, achieved 13 GEO-event certifications, and become the only golf body with an ISO 20121 certification from the British Standards Institute.

Highlighted by an all-U.K. Majesticks Golf Club roster competing as the home team, LIV Golf UK Presented by JCB had a focus on youth golf participation and on-site engagement with the Majesticks’ grassroots, award-winning Little Sticks programme–with support from global League and Majesticks Team partner HSBC. Majesticks-led activations were accompanied by sustainability-focused event operations driven by multi-year partner and host venue, JCB.

"LIV For Good is the League’s long-term commitment to driving tangible, transparent, and measurable change in local communities around the globe," said Jake Jones, Senior Vice President of Impact and Sustainability at LIV Golf.

"By pairing our historic zero-landfill achievements and JCB’s renewable energy infrastructure with grassroots youth initiatives showcases the interconnectivity of our Game, Community, and Planet pillars. Majesticks Golf Club continues to set the standard for how our Teams can engage with their fan bases and local communities to grow the game of golf. Over the last few years, they’ve proven how impactful youth engagement and accessibility to golf can have a lasting impact–on and off the course."

The Majesticks’ award-winning Little Sticks programme is a grassroots golf initiative designed to “unleash the potential of young people through golf” via school-based initiatives. Little Sticks has now impacted over 50,000 young people and has its programming utilised in 324 schools across the U.K. An independent study showed participants had a 19.5% increase in goal-setting confidence, a 15% increase in problem-solving persistence, and a 12.3% increase in teamwork appreciation.

Empowering the Next Generation

At the heart of the tournament’s impact efforts is a profound emphasis on youth development and education. On Thursday, Majesticks Golf Club hosted Little Sticks Day, welcoming over 600 youth and their familiesfrom Little Sticks programmes across the U.K.

All four Majesticks players–Co-Captains Ian Poulter and Lee Westwood, Laurie Canter and Sam Horsfield–wore bespoke purple and blue kits to honour the team's community impact. The team also provided two exclusive youth mascot experiences that brought youth fans closer to their sporting heroes, following Poulter and Westwood through their pre-round warm-up and out to the first tee for LIV Golf’s signature shotgun start. The two participants then walked inside the ropes for nine holes in Thursday’s marquee group, Westwood, Crushers GC Captain, Bryson DeChambeau, and Legion XIII’s Tyrrell Hatton.

After play concluded on Thursday, the Majesticks, Little Sticks participants, and invited guests celebrated the programme at the team’s Tee Party hospitality structure with a player Q&A, a mentor appreciation segment, a preview of Little Sticks’ LIV Back video, and more.

HSBC expanded its commitment to sport and youth empowerment by collaborating on the Little Sticks Treasure Hunt and Financial Literacy Challenge throughout the event. Across four days, over 1000 youth completed the treasure hunt, learning key financial literacy skills while exploring the course and participating in different golf-themed activities.

“Empowering young people in the U.K. and increasing access to the game of golf are core to Majesticks Golf Club’s mission," said Jordan Stephenson, Head of Impact and Culture for Majesticks Golf Club. "Seeing over 1,600 people throughout the event directly engage with Little Sticks demonstrates how golf can be a powerful force for education, inclusion, and lasting community benefit. We’ve seen firsthand how the impact of Little Sticks can benefit the next generation of golfers, and LIV Golf UK Presented by JCB provided our team with an incredible opportunity to celebrate the growth of the programme and inspire more schools to get involved."

Industry-Leading Sustainability & Environmental Performance

The three-time host venue of LIV Golf UK, JCB Golf & Country Club continues to build on a strong track record of environmental performance:

• Zero Waste to Landfill History: For two consecutive years, this event maintained a zero-waste track record. Waste management remained a focus in 2026 through proactive material circulation from suppliers, community donation routes, on-site compost and recycling bins, and water-bottle refill stations.
• Clean & Renewable Power: The U.K. event powered operational infrastructure using 100% Hydrotreated Vegetable Oil (HVO) fuel in both 2024 and 2025, drastically cutting reliance on conventional diesel. In 2025, 100% HVO was paired with solar panels and advanced battery storage systems across key structures, including the media centre and merchandise store.
• Circularity & Eco-Transport: LIV Golf built a strong circularity story in the UK with a 75% signage and material reuse rate in 2025, significantly reducing new-print demand for the 2026 event. Additionally, 216 electric vehicles were deployed for event transportation and, alongside JCB’s fleet of electric golf carts on-site, supported low-emission levels.
• Carbon-Labelled Fan Menus: In 2026, the League introduced carbon footprint labels on fan concession menus, empowering attendees to make informed, lower-impact dining choices.