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LIV GOLF PARTNERS WITH ZYNGA TO BRING BRANDED TOURNAMENTS TO GOLF RIVAL

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Written by
LIV Golf Staff
Jun 06 2024
- 3 MIN
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Players Will Have Access to Exclusive In-Game Content During Upcoming Events

San Mateo, CA and NEW York – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, announced today a partnership with LIV Golf to bring LIV Golf-branded content to Zynga’s popular mobile golf game Golf Rival.

From June 8-16, Golf Rival players will be able to compete in a limited-time tournament and purchase special in-game LIV Golf-branded golf balls to aid them on the trickiest holes. To further celebrate LIV Golf’s entrance in gaming, Golf Rival will host an additional in-game tournament from July 20-28.

Golf Rival is available globally as a free download on iOS and Android devices. Players can engage in fast-paced, competitive golf matches against users around the world, aiming to shoot the lowest score across a wide variety of fantastical courses.

“Like Golf Rival, LIV Golf delivers its competition in fun, innovative ways that are connecting with young, diverse audiences,” said Zynga’s Nordeus studio head Branko Milutinović. “We are very excited to partner with LIV Golf on their first foray into mobile games and help grow golf through digital gameplay worldwide!

“This partnership with Zynga, one of the world’s leading mobile game developers, marks an exciting step forward into the incredibly popular and fast-growing gaming space,” said LIV Golf CEO and Commissioner Greg Norman. “As we continue to build for the future, our league is uniquely positioned through the development of team brands, player IP and exciting new technologies to engage with mobile interactive entertainment – and we’re just getting started.”

A global leader in interactive entertainment and a wholly-owned subsidiary of Take-Two Interactive Software, Inc., Zynga’s mission is to connect the world through games. Boasting a massive global reach in more than 175 countries and regions, Zynga’s combined diverse portfolio of popular game franchises including Golf Rival has been downloaded on mobile more than 6 billion times.

LIV Golf’s star-studded, international field features many of the sport’s biggest names including two-time major champion Jon Rahm (Legion XIII), 2020 U.S. Open champion Bryson DeChambeau (2023 Team Champions Crushers GC), 2022 Open Champion Cameron Smith (Ripper GC), five-time major champion Brooks Koepka (Smash GC), six-time major winner and World Golf Hall of Famer Phil Mickelson (HyFlyers GC), two-time major winners Dustin Johnson (4Aces GC), Bubba Watson (RangeGoats GC) and Martin Kaymer (Cleeks GC), and 2023 LIV Golf Individual Champion Talor Gooch (Smash GC).

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