Potential, Unleashed

LIV Golf’s Impact & Sustainability Strategy

Enabling and inspiring a better tomorrow through the game we love.

I am delighted to launch our first-ever social impact and sustainability strategy: ‘Potential, Unleashed’. It includes some bold ambitions and big ideas because we believe that the current challenges facing society and the planet cannot be overcome without considerable ambition.

- Greg Norman, LIV Golf Commissioner & CEO

PU Greg Norman Image
LIV Golf sign at course

Know Before You Go: LIV Golf UK by JCB


  • Go Electric! Make use of the JCB car park EV charging stations. Car share, cycle up and use our shuttle service.

  • Help us focus on sustainability by bringing your own reuseable water bottle to the event, (plastic only, metal bottles will not be permitted). We have 18 refill stations available across the course.

  • Surplus food will be donated to families in need in the midlands via Fare Share, a local food bank.

  • Remaining food waste will be incinerated into energy back to the grid for local use.

  • Support our 0% waste to landfill plan by using the correct bins on-site. Your waste will be transformed into equipment for Majesticks GC's Little Sticks programs.

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LIV To Learn

Liv To Learn

Our flagship program that will work with expert partners to support young people who lack the educational opportunities and skills needed for them to thrive and fulfill their potential. LIV to Learn will help to re-imagine their learning experience and provide them with the skills to thrive in tomorrow’s world.

Transform The GAME

Transform The Game

A bespoke, paid training program designed to create pathways into employment in the industry, especially for those from communities that have traditionally been excluded. We will help develop and expand opportunities for inclusive participation in golf for more young women, and young people from ethnically diverse, disabled, LGBTQ+ and other diverse backgrounds.

The Way We LIV

The Way We LIV will cover everything that we do on a day-to-day basis. It is how we will reach the highest standards across everything we do, including sustainable event delivery, diversity, equity and inclusion in all areas and support of the local communities in which we work and play.

LIV Green

LIV Green

Delivering more sustainable events and investing in climate-related research and technology, LIV Green will enable the golf industry to reduce its impact on the planet. We will explore new ways to make golf more sustainable, working with our partners to develop and trial new methods and technologies. Innovation challenges will be hosted in the run up to events, to create and share ideas and encourage collaboration between – and beyond – the golf sector.

Learn More

PU 5050 Book

Read more about LIV Golf’s Impact and Sustainability plans to reduce its carbon footprint and positively impact young people through education and access to play and work in golf.