Majesticks Golf Club announces Genesys as partner for ‘next level’ fan experiences

Genesys Brand to Assume Prominent Placement on Majesticks Golf Club Kit 

LONDON — Majesticks Golf Club today announced a new partnership with Genesys, a global cloud leader in AI-Powered Experience Orchestration. The collaboration marks a major step forward for the team ahead of the LIV Golf 2026 season and underscores the organisations’ shared commitment to innovation, precision and next level performance. More than a traditional sponsorship, the partnership will explore new ways to elevate the fan experience and bring supporters even closer to the team. Via the partnership, Genesys will assume prominent brand placement on the back of Majesticks Golf Club’s shirt, joining HSBC and Castore as team on-kit partners.

Similar to elite-level golf, delivering exceptional fan experiences demands agility, strategy and constant refinement. Genesys brings global AI expertise to help organisations transform how they operate by orchestrating efficient, effective and emotionally intelligent customer and employee experiences. This collaboration will allow Majesticks Golf Club to explore new ways to make more informed decisions and build more connected, modern experiences for its global audience.

“We are thrilled to welcome Genesys as a core partner,” said Ian Poulter, co-captain of Majesticks Golf Club. “Genesys shares our drive for excellence, and together we’ll strive to provide fans with the best experiences on the golf course as they support us around the world. Our fans’ support since the inception of Majesticks Golf Club has been invaluable and we’re looking forward to the opportunity to leverage the experience orchestration capabilities Genesys provides to bring them even closer to the action.”

Team principal James Dunkley emphasised the significance of the partnership for the team’s long-term vision: “Majesticks Golf Club has always seen itself as a group of pioneers, not just in how we operate as a team, but in how we evolve as a business. Genesys provides organizations the capabilities to harness data in a smarter, more efficient way across their businesses, enabling them to deliver the best possible service for their customers. The opportunity for us to harness that potential for the fans of Majesticks Golf Club represents a meaningful milestone in our long-term development and reinforces the calibre of partners we are proud to work with.”

Speaking on the exciting new partnership, Tony Bates, chairman and CEO of Genesys, stated: “Majesticks Golf Club and Genesys share a deep commitment to world-class performance. Just as every great round of golf comes from a series of precise, intentional decisions, delivering exceptional experiences is no different. We’re proud to partner with Majesticks GC and join its impressive roster of partners to bring fans even closer to the moments that matter most. By combining the team’s passion with our AI-powered experience orchestration, we can help create more connected, memorable experiences that help build lasting loyalty.”

Genesys joins an illustrious list of partners aligned with Majesticks Golf Club including HSBC, Castore and Destination Sport amongst others, as the team continues to build a world-class ecosystem around performance, technology and global fan engagement.