ROSHN Group joins LIV Golf as Pillar Partner, launching the ‘Rising Stars’ talent development program

• Agreement between ROSHN Group and LIV Golf will help accelerate the sport’s global growth
• Multi-year partnership will cover LIV Golf’s international schedule of events throughout the remainder of the 2025 season and the full 2026 season
• ROSHN Group and LIV Golf will both champion youth education initiatives through ‘LIV to Learn’ and LIV Golf’s ‘Rising Stars’ as part of the league’s Potential Unleashed program

Riyadh, Saudi Arabia and NEW YORK - ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer, today announced a new agreement with LIV Golf to join the league as a global Pillar Partner for 19 international tour stops during the 2025 and 2026 seasons.

As the two organizations work together to modernize and accelerate the sport’s growth with new audiences, ROSHN Group will work closely with LIV Golf to champion youth access to golf and promote talent development. These initiatives will be delivered as a central part of Potential Unleashed, LIV Golf's sustainability and community engagement program.

The agreement will see ROSHN Group and LIV Golf launch the “Rising Stars” program as the first of its kind to recruit and train up to 20 young Saudi golfers over six months with mentorship from LIV Golf players and professional coaches in collaboration with Golf Saudi. The children will attend 2025 LIV Golf events in the UK and USA, while preparing for professional-amateur events in the 2026 season. More information will be announced in the coming weeks.

Ghada Alrumayan, ROSHN Group’s Chief Marketing and Communications Officer, said: “At ROSHN Group, we recognize the role of sport in transforming society, inspiring generations and unlocking opportunity. This expanded global partnership builds on our successful collaboration with LIV Golf, which stretches back to 2022, and amplifies our shared commitment to youth educational development as we help to shape the future of golf. Our ‘Rising Stars’ program embodies the ambition of these talented Saudi youth who will be the champions of tomorrow.”

Jake Jones, LIV Golf’s Senior Vice President of Impact and Sustainability added: “Our long standing collaboration with ROSHN Group gives us the ability to establish a sustained program of youth engagement through golf across our League’s events.

Starting from LIV Golf Andalucia, this partnership will support our Potential, Unleashed junior golf development initiatives across the remainder of our 2025 season, and we look forward to seeing the impact both on the course, and across the globe.”

This partnership builds on ROSHN Group’s sponsorship of the 2022 and 2023 LIV Golf Jeddah events and the inaugural LIV Golf Riyadh 2025, and reinforces ROSHN Group’s commitment to expanding the sports sector, fostering dynamic experiences, and supporting a growing presence in global sports.

The Group, which has sponsored sporting events such as the Formula 1 Saudi Arabian Grand Prix, is currently the title sponsor for the country’s premier football league, the ROSHN Saudi League, and this year’s league winners, Al Ittihad FC. ROSHN Group is also developing two stadiums in support of Saudi Arabia’s hosting of the 2034 FIFA World Cup.

ROSHN Group’s YUHYEEK CSR program will align with LIV Golf’s Potential Unleashed initiatives to roll out sports education programs and long-term community impact for Saudi youth who are keen to build their skills in the sport.

Beginning at the upcoming LIV Golf Andalucía, LIV Golf fans can look forward to experiencing ROSHN Group’s unique hospitality experiences and immersive on-site activations across the remaining five events of the 2025 season.

With various youth and fan engagement initiatives implemented across LIV Golf’s international schedule, the 2025 season has brought engagement from LIV Golf across the globe to expand the game and leave a positive impact on and off the course.

For more information about the Potential, Unleashed initiative, visit: livgolf.com/potential-unleashed.